seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
The table set up beside its carry bag, folded top leaning against it. Three states of the same object in one frame — assembled, folded, packed — which for a portable table is the whole proposition.
How we build these →Slot 2 of 7
Amazing Quality
Infographic
Triangular bracket, joint parts, aluminium alloy legs, square tube and the mesh basket hook, each magnified off the assembled table. Camping furniture is bought on whether the hardware will fail, so the hardware gets the frame.
How we build these →Slot 3 of 7
Adjustable Height
Infographic
Three heights — 27.6, 24.2 and 16.9 in — stacked in one drawing, with the 47.2 × 21.6 in top below. Stacking the positions is what turns an adjustability claim into a picture.
How we build these →Slot 4 of 7
Natural Bamboo
Infographic
100% natural bamboo, durable, anti-UV, breathable, no corrosion, with a water droplet beading on the surface. The droplet is the evidence; the icons are the index.
How we build these →Slot 5 of 7
Indoor and outdoor
Lifestyle
A split frame: a living room on one side, someone sitting outside in the cold on the other. Two seasons and two rooms in one slot, which is a use-case frame doing the work of two.
How we build these →Slot 6 of 7
Perfect for camping
Lifestyle
Four friends around the table in a field. The table is at the centre of the composition and everyone is using it — a lifestyle frame where the product is still the subject.
How we build these →Slot 7 of 7
Easy assembly
Lifestyle
A family setting up camp, the table going together. Assembly is the anxiety with folding furniture, so the last frame shows it happening rather than claiming it.
How we build these →
