seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 8
The search thumbnail
Main image
The unit three-quarter on a bright ground with the charging cable beside it and a scatter of crumbs in front. The crumbs are doing real work: this is a product category most buyers do not know exists, and without them the silhouette reads as a speaker or a router.
How we build these →Slot 2 of 8
What the suction does
Infographic
Debris pulled toward the intake, frozen mid-air. Two icon claims underneath, crumbs and pet hair, which are the two messes this is bought for. Suction is a number nobody can picture, so the frame shows the effect rather than printing a figure.
How we build these →Slot 3 of 8
Tap and clean
Infographic
A foot on the toe button, which is the entire interaction. No bending, no touching, set against the action rather than beside it. If a buyer understands one thing about this product before the price, it should be this.
How we build these →Slot 4 of 8
Where it lives
Infographic
Installed under a run of kitchen cabinets, lit so the unit is visible but not shouting. The point of the frame is how little of it you see, which is a hard thing to sell and the reason the headline says discreet rather than small.
How we build these →Slot 5 of 8
Cordless, and how it charges
Infographic
Someone sweeping toward the unit in a real kitchen, with the charge port called out in an inset. Recharge, place, use, in three words. The inset exists because "cordless" prompts "then how does it charge" and an unanswered question is a lost sale.
How we build these →Slot 6 of 8
Emptying it
Infographic
Two hands, two steps: the dust compartment pulled out, the filter lifted clear. The chore frame. Every bagless vacuum is judged on this and most listings hide it, which is exactly why it is worth a slot.
How we build these →Slot 7 of 8
Three rooms it earns its place in
Infographic
Crumbs after cooking, pet hair, entryway dirt, as three vertical panels under one headline. One slot covering three different buyers, so none of them has to imagine whether it applies to their house.
How we build these →
Slot 8 of 8
In the room, warm light
Lifestyle
The unit on a wood floor under low evening light, no copy on it at all. The set is heavy with annotated frames, so this one is left silent to give the eye somewhere to rest before the gallery ends.
How we build these →
