six boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
6 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 6
The search thumbnail
Main image
Product alone on white, lifted just off the ground plane so the six silicone nodes read as fingers rather than as a texture. This is a product whose whole promise is in a shape most buyers have never seen before, so the hero has one job: make the shape legible at 60px before anything explains it.
How we build these →Slot 2 of 6
Feels like real hands
Infographic
Three callouts, no more: silicone massage heads, soft-touch fabric shell, adjustable strap. The inset at bottom left shows it worn, so the frame answers "what is it made of" and "how does it sit on me" in one slot instead of two.
How we build these →Slot 3 of 6
Two warmth modes
Infographic
Heat drawn onto the neck and shoulders where the nodes actually land, with the two modes as separate cards underneath. Warmth is invisible in a photograph, so it has to be illustrated or the feature does not exist on the listing.
How we build these →Slot 4 of 6
Hands free, worn
Lifestyle
The strap in use, on a person, with two smaller situations inset beside it. It settles the question a static product shot always leaves open on a wearable: does it stay where you put it.
How we build these →Slot 5 of 6
Where it reaches
Infographic
Neck, shoulders, upper back, lower back, listed down the left and repeated as four body diagrams along the bottom. The mechanism is ghosted through the shell in the same frame, so the coverage claim and the reason for it sit together.
How we build these →Slot 6 of 6
As a gift
Lifestyle
The retail box styled on a table with the product beside it. A massager is bought for someone else more often than for oneself, and this is the only frame in the set addressed to that buyer rather than to the user.
How we build these →
