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Reference

Amazon image sizes, all of them, in one place.

Main image and gallery, standard A+, Premium A+ desktop and mobile, file caps and formats. Plus the three specifications the published sources still contradict each other on, which is the part that actually costs you a day.

If you read one thing

The five that decide whether the work arrives intact.

  1. 01Gallery and main images at 2000 × 2000, sRGB, under 10 MB, product filling 85% of the main frame on pure white.
  2. 02Standard A+ header at 970 × 600, under 2 MB.
  3. 03Premium full-width modules at 1464 × 600, plus a separate 600 × 450 phone version of each one.
  4. 04Check the smaller Premium modules against the table rather than assuming. They are the ones with odd sizes.
  5. 05Verify Brand Story in the A+ Content Manager on the day you build, because the published sources do not agree.

Last checked against Amazon on 9 September 2026

Standard A+ content

ModuleImage size
Image header with text970 × 600
Image header with text overlay970 × 300
Company logo600 × 180
Three images and text300 × 300 each
Image beside text300 × 300
Four images in a line220 × 220 each
Four image quadrant135 × 135 each
Comparison chart150 × 300 each

Standard A+ uploads one asset per slot and lets Amazon scale and crop it for phones. Premium does not, which is most of the reason Premium looks better on mobile and most of the reason it costs more to produce.

Premium A+ content

ModuleDesktopMobile
Full-width image1464 × 600600 × 450
Background with text1464 × 600600 × 450
Hotspots1464 × 600600 × 450
Navigation carousel1464 × 600600 × 450
Simple image carousel1464 × 600600 × 450
Comparison table, large488 × 700600 × 450
Single image with text800 × 600uses desktop
Dual images with text650 × 350uses desktop
Four images and text300 × 225uses desktop

Read the mobile column carefully. The wide modules need their own phone artwork, which is a separate upload and not a crop. The smaller ones reuse the desktop file. A full Premium page is therefore not nine exports, and a studio that quotes you for nine has not read the spec.

File size and format

SurfaceLimit
A+ content, standard and Premium2 MB per image
Main image and gallery10 MB per image
A+ formatsJPG or PNG, JPG preferred
Gallery formatsJPEG, PNG, TIFF, GIF
Animated GIFNot allowed

Same brand, same product, same export session, two different ceilings. The tighter one is A+, and it applies to Premium as well, which surprises people who assume the premium tier gets premium headroom.

Where the sources disagree

Three numbers nobody can agree on, and what to do about it.

Every guide publishes the settled dimensions. Almost none publish these, which are the ones that waste an afternoon.

Brand Story background size

Quoted as 1464 × 625 and as 3000 × 600 by sources that are otherwise careful, with one noting that the older size still works but displays smaller.

Brand Story card count

Quoted as four, as seven and as nineteen. One guide states outright that third-party sources conflict and tells you to check the builder.

A+ modules allowed per project

Several current guides do not state a maximum at all, which is a more honest answer than the confident numbers published elsewhere.

Our rule, and we would suggest it as yours: when the sources disagree, the A+ Content Manager upload screen is the only source that counts, and it is the one you check on the day you build. Amazon changes these without announcing them, and every guide on the internet including this one is a snapshot.

Repeated everywhere, still wrong

Two things you can stop worrying about.

Images must be 72 DPI

DPI is a print instruction stored in the file header and a browser ignores it completely. An image 2000 pixels wide is 2000 pixels wide whether the header says 72, 300 or nothing. It is harmless to set and pointless to worry about. If someone tells you an image failed because of DPI, that is not what happened.

Premium A+ costs money

It is free once you qualify. The cost is the sequencing: qualifying needs a published Brand Story plus at least five approved A+ projects in the previous twelve months, so a brand that wants Premium in Q4 needed to start in Q2.

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