VIVEX
VIVEX Stainless Steel Pet Water Fountain — Amazon Listing Images
seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 8
Steel, water moving, on white
Main image
Three-quarter on white with the stream running and the window showing the level. Still water in the main image of a water fountain would be a photograph of a bowl, so the one thing the frame must show is that it is on.
How we build these →Slot 2 of 8
A cat actually drinking from it
Lifestyle
The proof frame. Pet fountains are bought on the hope the animal will use it, and no diagram makes that case. A cat mid-drink does, and the single line about running water beating a bowl is all the copy it needs.
How we build these →Slot 3 of 8
Three modes, and no cable
Comparison
Sensing, intermittent and constant laid out across the top, with a corded rival crossed out in the corner. It is a comparison frame with the competitor left generic, which is the honest way to run one: the claim is about cables, not about a named brand.
How we build these →Slot 4 of 8
Under 30 decibels, shown as a sleeping dog
Lifestyle
Noise is the complaint that fills one-star reviews in this category. A number alone is unverifiable; a dog asleep a foot away from the running unit is the same claim in a form a buyer can picture in their own living room.
How we build these →Slot 5 of 8
The filter, pulled apart
Infographic
Five layers exploded and labelled, from non-woven fabric down to medical stone. Filtration is the recurring cost of owning one of these, so the frame shows exactly what the buyer will be replacing.
How we build these →Slot 6 of 8
4.5 litres, translated into days
Infographic
The tank cut away with the fill level drawn in, and the capacity converted twice: nine bottles of mineral water, and fifteen days for a cat against seven for a dog. Litres are abstract, refilling is not.
How we build these →Slot 7 of 8
304, not just steel
Infographic
The grade badge set against a warm room shot. Plastic fountains dominate this category and the whole price premium rests on the material, so the frame names the specific alloy rather than saying stainless and hoping.
How we build these →
Slot 8 of 8
Every part, separated
Infographic
Tank, lid, pump, adapter, cable, brush, filter and manual laid out on white. A fountain arrives as a kit and gets assembled on a kitchen floor, and this is the frame that stops the review which begins "I thought it came with".
How we build these →
