six boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
6 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 6
Matte black, on white, with the tag
Main image
The box alone on white with a swing tag reading Abklopfbehälter and Deutsche Marke. This set was built for amazon.de, and the German word on a physical tag does two jobs at once: it names the product for a buyer scanning search, and it is a tag rather than overlaid type, which is what keeps the frame inside Amazon's main-image rules.
How we build these →Slot 2 of 6
The knock, mid-action
Lifestyle
A portafilter being struck against the bar with the puck already loose. A knock box is one motion and this is it. Shot close, lit hard, no copy competing with the hand.
How we build these →Slot 3 of 6
12.2cm, and what that holds
Infographic
The dimension drawn across the rim with three short lines beside it: wide opening, room left for tamping, a footprint that suits a home setup. Counter space is the real constraint on an espresso accessory, so the measurement leads rather than hiding in the bullets.
How we build these →Slot 4 of 6
The rubber bar, hit and splashing
Infographic
Water bursting off the knock bar against near black, with two callouts: the thick rubber coating protects the portafilter, and the bar lifts out without tools. Durability claims are shown taking a hit rather than written as adjectives.
How we build these →Slot 5 of 6
On a real coffee bar
Lifestyle
The box beside a machine in warm kitchen light, with three small panels underneath. The headline calls it an eyecatcher, so the frame has to earn that: it is the only one in the set lit for mood rather than for information.
How we build these →Slot 6 of 6
Daily use, quietly
Lifestyle
Knocking out a puck and brushing the basket, with three icons down the left on angle, stability and who it is for. The closing frame answers the thing a buyer cannot test through a screen, which is whether it is loud.
How we build these →
