three boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
3 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 3
The flat artwork
Main image
The printed panel as artwork: torn-red texture, the Spartan mark, CE and origin marks placed where the regulations put them. Compliance marks are a layout element like any other, and pretending otherwise is how they end up crammed into a corner.
How we build these →Slot 2 of 3
The box, staged
Lifestyle
The finished carton rendered in smoke on a concrete floor. A render sold as a photograph — which is the point of rendering packaging before it exists.
How we build these →Slot 3 of 3
The web banner
Infographic
The same brand system stretched into a horizontal strip with the product and the URL. Packaging design that only works at one aspect ratio is not a system yet; this is the test.
How we build these →
