seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
Tray planted and on white, with the how-to-use diagram tucked in beside it. Terracotta against white is a colour decision as much as a compliance one — it survives the grey of a search row.
How we build these →Slot 2 of 7
Great Features
Infographic
Five icons across the top — self-water design, long-lasting material, stylish design, eco-friendly, great gift idea — over the tray with a cell lifted out. The lifted cell is what turns an icon row into a demonstration.
How we build these →Slot 3 of 7
Dimensions
Infographic
5.25 × 7.75 × 3.5 in, measured on the tray sitting on a real windowsill rather than floating on white. Dimensions read as trustworthy when the object is somewhere a buyer recognises.
How we build these →Slot 4 of 7
Self watering
Infographic
Hands pouring from a watering can into the reservoir, with the instruction beside it. The product's whole name is a mechanism, and this is the frame that shows the mechanism working.
How we build these →Slot 5 of 7
Modern Design
Lifestyle
The tray on a kitchen counter, styled. This is the frame that answers whether the thing will look right in the room it is going to live in — which for a houseplant product is most of the decision.
How we build these →Slot 6 of 7
Zero plastic
Comparison
The tray against crumbling peat pots and flimsy plastic cell trays, under "Lasts a Lifetime". A comparison against the category's disposable norm, not against a named competitor — which is the honest way to run this slot.
How we build these →Slot 7 of 7
Our Promise
Lifestyle
A hand planting seedlings, with the studio's closing copy over it. A last frame that stops selling features and says who the product is for.
How we build these →
