seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
Open, loaded, with the thermo out
Main image
Stainless and blue on white, every part separated and full of food. A sealed lunch box shot closed is a metal rectangle; opening it and filling it is what makes the compartments, the thermo pot and the side container read as three things rather than one.
How we build these →Slot 2 of 7
No mixing, shown with food that would
Infographic
Four compartments carrying wraps, noodles, broccoli and fruit, with broccoli thrown around the frame in motion. The separation claim only lands if the meals in the picture are ones that would genuinely ruin each other.
How we build these →Slot 3 of 7
At a desk, with the lid off
Lifestyle
A man eating at a laptop, the box open beside him and an inset of the thermo lid being twisted. The inset is doing the work: it keeps a mechanical detail in a frame that is otherwise about where the product gets used.
How we build these →Slot 4 of 7
A miniature landscape on the lid
Lifestyle
Four small scenes down the top edge, and underneath them the box itself turned into a modelled forest with a river running off it. It is the one frame in the set that is allowed to be an illustration rather than a demonstration, which is why it is the one carrying the brand name.
How we build these →Slot 5 of 7
Where the leaks would be
Infographic
The lid drawn with a dashed line around the gasket seat and two callouts on the convex lid and the dual hinges. Sealing is invisible on a photograph, so the frame marks the geometry rather than claiming a result.
How we build these →Slot 6 of 7
The materials, listed down the side
Infographic
Four icons on 304 steel, BPA-free silicone, odour resistance and food-safety testing, with a numbered build order beside the product. A materials frame is the one place in a set where a list is the right format, because the buyer is checking rather than reading.
How we build these →Slot 7 of 7
Four capacities and the height
Infographic
300, 500, 800 and 250 millilitres labelled into the compartments they belong to, with 7.48 and 2.36 inches on the outside. Volumes printed into the actual wells beat a specification table, because the comparison a buyer is making is against the lunch they already pack.
How we build these →
