four boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
4 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 4
The box, front three-quarter
Main image
The retail carton rendered on a soft ground: dog on the face, yellow field, "where safety meets freedom". A three-quarter render is the pack shot that shows the front and the side panel in one image — which is what a retail buyer sees on a shelf.
How we build these →Slot 2 of 4
The unit, and its dieline
Infographic
The transmitter rendered beside the wireframe it was built from. The frame that says the artwork was drawn to a real cutting die rather than fitted to a photograph afterwards.
How we build these →Slot 3 of 4
The feature panel, in two languages
Infographic
Eight icons captioned in French and English — dog friendly, no electrostatic shock, three levels of beep and vibration, adjustable perimeter, adjustable collar, two weeks autonomy, rechargeable collar, up to 1200 m². Bilingual packaging has to hold both languages at the same size, which is a layout constraint before it is a translation one.
How we build these →Slot 4 of 4
The back panel and the insert
Infographic
The reverse of the carton with the thank-you card that ships inside it. The insert is where a brand asks for the review, and designing it with the box rather than after is what keeps the two looking like one product.
How we build these →
