seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
The pouch on white with fresh chillies and a burst of ground paprika. Packaging photographs flat, so the spill and the raw fruit are what give a paper pouch depth at thumbnail size.
How we build these →Slot 2 of 7
Choose Genuine
Infographic
The EU protected-origin label and the note that Hungarian barcodes start with 599, shown on the back of the pack. An authenticity frame that hands the buyer a test they can run themselves.
How we build these →Slot 3 of 7
Stem and core not used
Infographic
Whole and cut chillies with the destemmed-by-hand claim. Naming what is left OUT is a stronger quality claim than naming what is in, because it implies a cost the competition avoided.
How we build these →Slot 4 of 7
From the farm to your table
Lifestyle
A grower holding a crate of chillies. The provenance frame, and the only one in the set with a person in it.
How we build these →Slot 5 of 7
Diverse Cuisines
Infographic
Four finished dishes — goulash, chicken paprikash, Spanish paella, chilli con carne — each captioned. A recipe grid answers the real objection to a single-ingredient product: what do I do with it. The file was named "Lifestyle1".
How we build these →Slot 6 of 7
Five reasons
Infographic
100% authentic, high flavour, destemmed by hand, direct from producers, allergen free — an icon row over the pouch standing in a mound of paprika. The summary frame, where the claims made separately are collected.
How we build these →Slot 7 of 7
Seasoning, in the hand
Lifestyle
Paprika falling from a hand over raw meat, the pouch composited in. Product in use, at the moment of use.
How we build these →
