seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
A stack of treads, the retail box and the grippers, all on white. The stack communicates quantity — the thing a buyer of stair treads counts before anything else.
How we build these →Slot 2 of 7
Durable Natural Linen
Infographic
A tread rolled to show the weave and the backing, with soft touch, comfortable and eco-friendly as icons. Rolling it is what shows both faces of a flat product in one shot.
How we build these →Slot 3 of 7
Right Size
Infographic
17 × 30.8 in with a 0.35 in thickness, measured on a real step. Stair treads are returned for fit more than anything else, so the dimensions sit on the surface they have to fit.
How we build these →Slot 4 of 7
Vacuum cleaner friendly
Infographic
A vacuum head on the treads, with machine washable and fast drying beside it. Maintenance is the second question after fit, and it is answered here in the same frame as the first demonstration.
How we build these →Slot 5 of 7
No More Sliding
Infographic
The reusable grippers held in the hand, marked included. A frame that exists to head off the review that says the treads slipped.
How we build these →Slot 6 of 7
Greater Comfort
Lifestyle
Bare feet on the treads, mid-step. Texture is a thing you feel, so the frame gets as close as a photograph can to letting a buyer feel it.
How we build these →Slot 7 of 7
The stairs, in use
Lifestyle
Children sitting on the carpeted steps. Safety is the unstated argument of this product, and this frame makes it without a word of copy.
How we build these →
