three boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
3 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 3
The box, front three-quarter
Main image
The carton rendered with the lens on the face and the brand line beneath. A small accessory in a small box: everything hangs on the product photograph being the largest thing on the panel.
How we build these →Slot 2 of 3
The feature panel
Infographic
The same box turned to show the side: constructed from metal, attaches to all iOgrapher cases, 37mm threaded, 2.5 × 2.6 in, lens cap, leather carrying bag, macro lens included. Seven bullets on a panel that is four inches wide, which is the whole design problem.
How we build these →Slot 3 of 3
The flat artwork
Infographic
The unfolded dieline — front, back, sides, tuck flaps and the barcode block, laid out as it goes to print. The frame nobody outside the studio normally sees, and the one that proves the box was actually made.
How we build these →
