seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
Bottle alone on white, upright, water breaking around the base. The glass body is the hard part of this shot: a transparent product has to read as an object at thumbnail size, and the answer here is the dark metal lid and base bracketing it top and bottom.
How we build these →Slot 2 of 7
Pure Features
Infographic
High-borosilicate glass, lid-buckle design, 1000mAh battery, EVE silicone pad — the components pulled apart and labelled. An exploded view earns its slot when a buyer's real question is what the thing is made of.
How we build these →Slot 3 of 7
420ml, 1600 ppb
Infographic
Capacity and hydrogen concentration set as the two headline figures, with 7cm and 20.7cm called out against the bottle on a desk. Two numbers a buyer will compare against another listing, given the whole frame.
How we build these →Slot 4 of 7
What it is for
Infographic
Six claimed benefits as a photo grid rather than a list — better sleep, better skin, weight control, detoxification, anti-aging, better health. Faces make a claim grid readable at a glance where six lines of type would not be.
How we build these →Slot 5 of 7
Inside the lid
Infographic
The electrolysis plate lifted out and lit, under "Reactive Oxygen". The one frame that explains the mechanism the product is sold on, which is otherwise invisible.
How we build these →Slot 6 of 7
In the gym
Lifestyle
Man mid-workout holding the bottle, headline set into the negative space beside him. The bottle stays sharp against a blurred room so the product does not get lost in its own context shot.
How we build these →Slot 7 of 7
At the desk
Lifestyle
The same bottle held out across an office desk. Two lifestyle frames, two different buyers — the gym one and the desk one rarely being the same person.
How we build these →
