seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
Amber bottle on white, label straight on. The whole brand system here is typographic, so the thumbnail lives or dies on whether "hangheal" is legible small — which is why nothing else is in the frame.
How we build these →Slot 2 of 7
What it is
Infographic
The front label enlarged beside a plain paragraph. An unusual choice: the second slot is normally a feature, and this one is a definition — appropriate for a product category most buyers have not bought before.
How we build these →Slot 3 of 7
The label, read
Infographic
Supplement facts, ingredients, directions and barcode shown against a sky. Putting the regulated panel in the gallery answers the dose and allergen questions that otherwise become returns.
How we build these →Slot 4 of 7
Dihydromyricetin (DHM)
Infographic
The active ingredient named over a capsule cross-section, with 60 capsules and 650mg. One frame, one molecule, one dose.
How we build these →Slot 5 of 7
Safe ingredients
Infographic
Gluten free, soy free, keto and vegan as line icons beside the bottle. The exclusion badges, which in supplements are read as carefully as the inclusions.
How we build these →Slot 6 of 7
Protect your liver
Infographic
A torso with the liver highlighted behind the bottle. An anatomical frame, not a lifestyle one — the file was named "Lifestyle2".
How we build these →Slot 7 of 7
Breaking down acetaldehyde
Infographic
The mechanism drawn as a curve, with the explanation set plainly beside it. A diagram is the only way to show a chemical process in a slot that has no words to spare.
How we build these →
