seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
Amber bottle with capsules spilled beside it on white. Supplement bottles are near-identical in a search row, so the label typography and the loose capsules are the only things separating this one at thumbnail size.
How we build these →Slot 2 of 7
Supercharged Nutrition
Infographic
Ten nutrients set in two columns flanking the bottle — vitamin A, B12, riboflavin, niacin, folate, heme iron, copper, zinc, choline, CoQ10. A symmetrical list is the layout that makes ten items look like a formula rather than a pile.
How we build these →Slot 3 of 7
Your roadmap to transformation
Infographic
A three-step guide against a 45-day supply stamp. Dosing instructions are usually buried in the description; putting them in the gallery answers "how do I actually take this" before purchase.
How we build these →Slot 4 of 7
Clean Daily Nutrition
Lifestyle
A man mid-press-up, with natural energy, mental clarity and positive mood as icons underneath. One audience, one claim set.
How we build these →Slot 5 of 7
Revitalize & Restore
Lifestyle
An older couple, with skin rejuvenation, bone density and eye health. The same frame structure aimed at a different buyer — which is how three lifestyle slots avoid being three versions of the same picture.
How we build these →Slot 6 of 7
Thrive, Again
Lifestyle
A woman at home, with iron deficiency, migraine intensity and constant fatigue. Third audience, third claim set, same layout — repetition of structure is what makes the set read as a system.
How we build these →Slot 7 of 7
Don't settle for ordinary
Lifestyle
The bottle composited into a field at golden hour with cattle behind it. The sourcing frame: grassfed is a claim about where the thing came from, so the frame goes there.
How we build these →
