seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
Bottle on white with boswellia resin at its foot. The resin is the visual shorthand for a botanical formula and it stops the bottle reading as any other white-label supplement.
How we build these →Slot 2 of 7
Joints & Mobility
Lifestyle
Running legs behind the bottle, claim set into the panel. Joint supplements sell movement, so the frame is movement with the product held still against it.
How we build these →Slot 3 of 7
The efficiency
Infographic
Boswellia extract, glucosamine, chondroitin and turmeric as four ingredient portraits under "potent anti-inflammatory antioxidant rich formula". Showing an ingredient beats naming it when the name is unfamiliar.
How we build these →Slot 4 of 7
Quality Ingredients
Lifestyle
An older couple outdoors with the USDA and GMP badges beside them. Certification marks land better next to the person they are meant to reassure than floating on white.
How we build these →Slot 5 of 7
60 capsules, 20 day supply
Infographic
A capsule cross-section blown up beside the dosage maths. "How long does a bottle last" is a price question in disguise, and this frame answers it without the buyer opening a calculator.
How we build these →Slot 6 of 7
Manufactured in the USA
Lifestyle
A couple hiking, the flag beside the claim. Country of manufacture is a trust signal in this category, so it gets a frame rather than a line of small print.
How we build these →Slot 7 of 7
Benefits
Infographic
Joint support, better mobility, cartilage regrowth — three claims stacked beside the bottle. The closing summary frame, deliberately the plainest in the set.
How we build these →
