seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
Open, with the folded state inset
Main image
The chair upright on white and a smaller folded version set into the corner. Folding is the product, and a chair photographed only open looks like every other powerchair in the search row.
How we build these →Slot 2 of 7
Dual removable batteries, 360W motors
Infographic
The drive hardware called out with the range and the wattage beside it. The two batteries are drawn out of the chair rather than described in place, because removable is a different claim from fitted and only one of them can be shown.
How we build these →Slot 3 of 7
The three weights, kept apart
Infographic
Support capacity, weight without batteries, weight with them, and the four-point carry system. Three numbers in one frame is the most it can hold, and they are stacked in a column so no reader has to work out which figure belongs to which condition.
How we build these →Slot 4 of 7
Ergonomic memory foam seat
Infographic
The seat and back isolated with the lumbar, armrest and shock-spring callouts arranged around them. Comfort is the one feature here that cannot be photographed, so the frame shows the parts that produce it instead of a model looking pleased.
How we build these →Slot 5 of 7
360° digital joystick
Infographic
A close crop on the controller alone. It is the part the buyer touches every time they use the chair, and at gallery size it is invisible in any frame that also contains the chair.
How we build these →Slot 6 of 7
Customizable sitting position
Infographic
Shock springs, armrests and the foot rest pad shown as three adjustments of the same chair. Adjustability only reads as a feature when the same object appears in more than one state, which is why this frame repeats the chair rather than annotating it once.
How we build these →Slot 7 of 7
Premium wheels, on ground that tests them
Lifestyle
A wheel close-up against open desert. The gallery has spent six frames indoors on specification; ending outside is what says the chair is expected to leave the house, without claiming a terrain rating nobody published.
How we build these →
