Elite Fusion
Elite Fusion Tactical LED Flashlights — Amazon Listing Images
seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
Two torches and the box they arrive in
Main image
Both lights laid out on white beside the retail box. The product is a two-pack, and a single torch on white would be an accurate photograph of the wrong thing — the count is the offer, so the count is in the frame.
How we build these →Slot 2 of 7
Brighten Your World
Infographic
A lit path at night behind, three icons across the lower band. The night shot is doing the arguing and the icons sit on their own strip below it, because callouts laid over a dark photograph are the first thing to disappear at thumbnail size.
How we build these →Slot 3 of 7
Double the Value
Infographic
Both torches large, then three small thumbnails for home, car and office, and a man working under a sink. The second unit is the whole reason to buy this listing rather than a cheaper single, so the frame spends its space on where the spare one ends up.
How we build these →Slot 4 of 7
One inch wide, five inches long
Infographic
The torch measured against its own dimension lines on a plain ground. Nothing else is in the frame: a size claim shares badly, because the moment a hand or a pocket joins it the reader starts judging the hand instead of reading the number.
How we build these →Slot 5 of 7
Water Resistant
Infographic
Wet ground as the main image with three sub-panels under it — night fishing, the battery in a hand, the zoom being adjusted. The three are unrelated jobs, so they are given equal small boxes rather than one composite that would imply they happen at once.
How we build these →Slot 6 of 7
Five modes, and flood against focus
Infographic
High, medium, low, strobe and SOS down one side; the two beam shapes compared on the other. A mode list is a list and a beam is a picture, and splitting the frame is what stops the five labels from competing with the only part that has to be looked at.
How we build these →Slot 7 of 7
Quality You Can Trust
Lifestyle
Night hikers in silhouette with the warranty line set over them. Closing on the guarantee is the last objection left once brightness, size and modes are covered, and silhouettes carry it without putting an identifiable face on a promise.
How we build these →
