seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
One bottle, one badge
Main image
The bottle on white with a single red roundel reading up to 10 hours. The label is already dense, so the only thing added to the main image is the number that decides the category, and it sits where it cannot cover the brand.
How we build these →Slot 2 of 7
Jungle, late sun, four callouts
Lifestyle
A traveller with a camera walking out of a backlit treeline, the bottle standing in the foreground and four icons spaced into the corners. The strength scale from the label is repeated along the bottom edge, which keeps the packaging and the frame speaking the same language.
How we build these →Slot 3 of 7
Hours of protection, insect by insect
Comparison
Five pins on a dark green ground: six hours for Aedes, six and a half for deer ticks, eight for midges, eight for Anopheles, eleven for Culex. Naming the species rather than saying "mosquitoes" is what turns a duration claim into something a buyer can check.
How we build these →Slot 4 of 7
Suitable from six months, said at the top
Lifestyle
A family walking a woodland boardwalk, with three conditions across the head of the frame on age, sensitive skin and a non-greasy finish. In repellent the buying question is usually who is allowed to use it, so the qualifier goes above the photograph rather than under it.
How we build these →Slot 5 of 7
Mid-spray, on skin
Lifestyle
The mist caught in the air against a blurred green background, and nothing else in the frame. Absorption and residue are claims about what happens after application, and the nearest honest picture is the application itself.
How we build these →Slot 6 of 7
A camp, at the hour it matters
Lifestyle
Tent, fire and the bottle on a table in evening light, with tropics and 100ml noted above. Dusk is when the product is used and when biting peaks, so the lighting is doing argument work rather than mood work.
How we build these →Slot 7 of 7
Where it was formulated
Infographic
The bottle on dark green with falling leaves and a Union flag beside the words UK developed. The closing slot carries provenance, which is the claim that has nowhere else to sit in a set otherwise built on duration and skin.
How we build these →
