seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
Pitcher and filter cartridge on white with the spec panel visible on the pack. A transparent jug photographs as an outline, so the printed panel and the BPA-free badge are doing the work of making it read as a product.
How we build these →Slot 2 of 7
Deep water purification
Infographic
The contaminant set as a row of icons under the filter, Aqualen™ named. A filtration claim is only as good as the list of what it filters, and a row of icons carries that list faster than a sentence.
How we build these →Slot 3 of 7
Perfect for travel
Infographic
Shock-resistant Tritan™, shown against luggage and moving water. The claim is durability and the frame is built to make durability feel like a travel benefit rather than a materials fact.
How we build these →Slot 4 of 7
The smart indicator
Infographic
A finger on the filter-change button, the indicator lit. The most useful thing an infographic can do is show the part a buyer will actually touch.
How we build these →Slot 5 of 7
1 litre a minute
Infographic
Advanced micropump technology, timed at 1 L per minute and controlled by a microprocessor. Speed is the objection to every gravity-fed pitcher, so the number gets a frame of its own.
How we build these →Slot 6 of 7
Against a standard filter
Comparison
Side by side, tick against cross: super clean water, tiny filters, long-lasting, smart technology — versus basic clean, bigger filters, shorter life, less effective. The comparison slot, and the one where the file was named "Lifestyle".
How we build these →Slot 7 of 7
0.1 microns
Infographic
High-efficiency microfiltration with the pore size called out on the cartridge cutaway. The number that the first frame only badged is here given its evidence.
How we build these →
