Most private label brands get their logo last, from whoever was cheapest, and then spend two years dressing every package and every listing around a mark that was never built to carry them. The identity is what every other asset inherits, so it is worth building once and building it properly.
Three marks drawn to one brief, the wordmark test, and the lockup that came out of it.
Route A — Tidewave
A sardine drawn from three swells of the sea: the waves are its scales, its tail and its motion. All three routes are presented identically — reversed on navy and on rust, the four colours, the mark at three small sizes — so they are judged against each other rather than against three different presentations.
Saltmarrow is our own brand rather than a client's, which is the only reason a whole identity can be shown here from the first drawing to the printer's rules. All 30 frames, full size. Commissioned work is in the portfolio, and none of it appears before the brand that paid for it has launched.
The deliverable, in writing.
Every number here is a commitment, not a range. If a project needs something different we agree it before you pay, not after.
- Concepts
- One direction developed; further directions are a named line item
- Lockups
- Horizontal, stacked, and a standalone icon
- Colourways
- Full colour, single colour, and reversed for dark grounds
- File types
- Vector AI and SVG, plus PNG at the sizes you will actually paste
- Mockups
- The mark on the box, the label, the insert and the print
- Guidelines
- Colour values, clear space, type scale, and the misuse list
- Presentation
- A PDF deck of the identity and where it lands
- Rights
- Full commercial ownership on delivery
- Trademark
- Checked for obvious collisions, never legally cleared
Quoted on the brand, not per file.
The mark, the mockups, the guidelines and the deck are one piece of work, and how big it is depends on how much of your packaging and your listing it has to cover. Tell us what already exists and you get one fixed number for the whole thing before anything starts. If all you want is a mark on its own, that is a single line in the order builder and you never have to talk to anyone.
Asked often enough to answer here.
Can I just buy a logo?
Yes, and you do not have to talk to anyone to do it. Logo design is a single line in the order builder alongside the package work. This page is for the case where the mark also has to come with its variations, its mockups, the rules and something you can present.
Is the mark trademark cleared?
No, and be careful with anyone who says otherwise. We search for obvious collisions and tell you what we find before the work goes far, because designing around one is cheap now and expensive after a print run. Actually clearing a mark is a legal search in your classes and your territories, and that is a lawyer's signature, not a designer's.
Will it survive a thumbnail and a print run?
Those are the two ends we design at. The icon is tested at the size of a favicon and a label cap, the full lockup is tested at print size, and the guidelines carry the minimum size for each so nobody later shrinks the one that was not meant to go small.
Do I get the editable files?
Vector AI and SVG, which is the version a printer, a converter and your next designer can all open. Full commercial rights on delivery, same as every other service here.
Is any of this generated?
The mark is drawn as vector and the shapes are decisions, not output. Generative tools show up where they do on every other build here, in exploration and in the scenes behind a mockup, and the whole line is published on its own page.
One image never sells anything on its own.
Hero images
It should act like a slap
Infographics
Describing your product as best as possible
Lifestyle images
The emotional shot that makes them buy
A+ content
Your selling artillery section
Questions first? WhatsApp +359 88 528 6778 or email todor@f5designstudio.com.
Find out whether the product is worth listing at all.
One flat price, a ranked shortlist, and the numbers behind the order — including the ones that say don't bother.
Start a brand