seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 8
Pan, box, and everything that ships with it
Main image
The pan open with a finished omelette in it, the retail box behind, and the brush, spatula, handle cover and recipe book arranged in front. A hinged pan is an unfamiliar object, so the main image shows it open: closed, the silhouette reads as an ordinary frying pan and the product loses the only thing that makes it worth clicking.
How we build these →Slot 2 of 8
Two pans in one
Infographic
Eggs cooking on one side and bacon on the other, shot from above with steam still in frame. Three callouts sit along the bottom edge — dual surfaces, the hinge, even heat — and none of them crosses the food, because the food is the proof.
How we build these →Slot 3 of 8
The divider, and what it does
Infographic
The pan on a hob with the omelette holding a clean edge against the divider. The claim is shape, so the frame is composed to let you check the shape: one object, one angle, three short icons and nothing else competing.
How we build these →Slot 4 of 8
No breaking, no spills
Infographic
This is the objection frame. Every bad review of a folding pan is about the fold going wrong, so the slot answers it directly with a clean flip, three supporting icons and a dishwasher-safe badge parked in the corner where it does not interrupt them.
How we build these →Slot 5 of 8
Pour. Flip. Serve.
Infographic
Three numbered panels, each a hand doing one action. Instructional frames usually fail by showing four steps that are really one; keeping it to three, with a verb per panel, is what makes it scannable at thumbnail size.
How we build these →Slot 6 of 8
Gas, electric, ceramic, induction
Infographic
Four hobs, four panels, one word each. Compatibility is the question that sends a buyer away to check and never brings them back, so it is answered in the gallery rather than left to the bullet points.
How we build these →Slot 7 of 8
In a kitchen, being flipped
Lifestyle
Someone at a hob mid-flip, with grip, weight and durability called out down the left. The only frame in the set with a person in it, and it is spent on the moment the product is hardest to trust.
How we build these →
Slot 8 of 8
Everything in the box, labelled
Infographic
Pan, recipe book, silicone spatula, brush and handle cover, each with its own line. The accessories are part of the price comparison in this category, so the closing frame counts them rather than leaving a buyer to assume the pan arrives alone.
How we build these →
