five boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
5 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 5
The search thumbnail
Main image
Bottle and box on white with the colourway strip above. Showing the variants in the main image is a decision with a cost — it uses space — and a payoff, which is that a buyer looking for their colour stops scrolling here.
How we build these →Slot 2 of 5
Bottle Features
Infographic
Leak-proof design, premium quality, rope-style handle, 20oz capacity, wide mouth, dishwasher safe — six discs around the product. Six is the most a ring of callouts holds before it stops being readable.
How we build these →Slot 3 of 5
How to attach the rope
Infographic
Three numbered steps, each a photograph of a hand doing it. An assembly frame in the gallery answers the question that would otherwise arrive as a message or a return.
How we build these →Slot 4 of 5
Mixing ball not required
Infographic
The internal agitator shown from above, with the explanation set beneath. A frame built entirely around removing an accessory that every competitor includes.
How we build these →Slot 5 of 5
Multiuse
Infographic
Smoothies, protein and cocktails as three captioned uses. Widening the product beyond the gym without a second listing.
How we build these →
