seven boards, one set
In the studio it is a contact sheet.
On Amazon it is one frame at a time, met in a fixed order. Everything after the first exists because the first one only bought the click.
In the studio it is a contact sheet.
7 frames, in the order a buyer meets them — walked slot by slot below.
Slot 1 of 7
The search thumbnail
Main image
The collapsed tank with the shower head and hose beside it, on white. A concertina tank is an unreadable shape to anyone who has not seen one, so the head and hose are there to explain what it is.
How we build these →Slot 2 of 7
Premium Features
Infographic
2.6 gallon tank, 2200mAh battery, 2.5 L/min, 2.2 lbs, portable design — five icons under a campsite. Every number a buyer needs, in the frame right after the one that explained the shape.
How we build these →Slot 3 of 7
Enjoy Being Outdoors
Lifestyle
A child rinsing off at the beach. The frame that makes the use case obvious to someone who has never owned one.
How we build these →Slot 4 of 7
Rainfall Shower Head
Infographic
The head magnified with the spray pattern and the 6 ft 2.10 m hose called out. Hose length decides whether the thing reaches, and it is the spec most listings forget to state.
How we build these →Slot 5 of 7
Easy to Carry
Lifestyle
A hiker looking out over a valley with the packed product inset. Portability sold as a place you can now go.
How we build these →Slot 6 of 7
Built for Easiness
Infographic
Collapsible, capacity and gift framing stacked down the left, with the 6.5–11 in collapsed height measured on the right. Three claims and a dimension in one frame, which is what the sixth slot is for.
How we build these →Slot 7 of 7
Variety of Uses
Infographic
Watering plants, washing pets, washing shoes and clothes, outdoor showering — four captioned circles beneath someone rinsing at a van. The frame that turns a camping accessory into a year-round one.
How we build these →
